Why is it important to consider survey construction and administration methods when interpreting the results of a survey?

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Why is it important to consider survey construction and administration methods when interpreting the results of a survey?
What are the benefits of conducting survey research?
Why is it important to write good survey questions? How can poorly written questions yield biased results?
What is interviewer bias and why does it need to be considered when a survey is collected via an interview?
Give an example of when you have been interviewed or have interviewed someone in your work setting. Based on what you have read about interviews, what would you change in terms of how you respond to questions or to how you would conduct an interview in that setting?

reference
Cozby, P. (2019). Methods in behavioral research, 14e (14th ed.). McGraw-Hill Higher Education.

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