What kind of organizational commitment to CRM is needed?
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In a 5-7 page paper, propose a customer relationship management program to upper management, either at your current company or at a fictional company. At a minimum, your paper should touch on the basic rationale for CRM and the IDIC model. Be sure to anticipate questions from upper management such as:
1) What kind of organizational commitment to CRM is needed?
2) What is the makeup of the project team?
3) What business needs analysis must be undertaken?
4) What is the value added to the firm and to our customers of a CRM strategy?
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