The students will make a case study based on the restaurant that the student has chosen for their externship.
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Get it written →The students will make a case study based on the restaurant that the
student has chosen for their externship. This assignment will be based
on the marketing efforts of the outlet or chain of outlets that you
have chosen. That is Dzo Viet Eatery in Canada
– The goal of the assignment is to present an objective view of the
operation.
The student may choose to employ any or all the following in their
assignments
– Interviews, Articles and news articles, Web based information and
opinion, Demographic evidence, Menu critique, Industry
magazines and periodical articles.
The case study will include
– An overview and brief history of the company
– A clear description of the products/menu items being sold and the
pricing structure
– Target market needs, wants and demands
– An objective view of the company’s placement in their niche
market and a general study of market competition.
– Marketing successes (advertising, promotion, public relations,
internal marketing and direct marketing efforts)
– SWOT analysis
– A final synopsis or overview of the operation
Open Reference and can be creative about personal opinion
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