how the company’s actions have affected society as a whole. The company’s reputation and image will be enhanced by making a good influence.
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Although regaining the trust of the public requires a lot of time commitment, yet, it is still possible especially if H&M listen to their customers and takes meaningful action to put things right. while exposure to PR crisis is extremely difficult for any company, we have seen a lot of brands that had experienced the same problem before
Harvard Business School researchers discovered that concentrating on four essential components helps brands with their reputation for being trustworthy
1- Competence: The capacity to develop and produce goods and services with sufficient technical expertise to give clients confidence when making a purchase.
2 – Motive: Sharing your company’s goals and objectives outside of your balance sheet.
3 – Means: Creating company strategies and methods that are fair to employees.
4 – Impact: Assesses how the company’s actions have affected society as a whole. The company’s reputation and image will be enhanced by making a good influence.
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