Pro Forma Income Statement

Part III: Pro Forma Income Statement: 

A Pro Forma is an income statement that predicts income for your new or revised product or service you are recommending to East Chestnut Regional Health System (ECRHS) after one year. It shows the sales ECRHS expects to achieve during that period of time, along with the costs associated with that level of sales. The organization must cover the costs of products or services it delivers (Cost of Goods Sold) and the expenses we estimate to achieve those sales (salaries for sales reps, advertising, promotion, and office expenses, etc.). This will leave us with a projected profit. 

A good Pro Forma Income Statement proves out a strategy by showing the expected revenue minus the expected costs and the resulting profit. Conversely, it shows that you can’t have $100,000 in forecast sales and $3 million in projected advertising, since that would result in a loss. 

Use the Pro-forma Income Statement Worksheet to create your Pro Formal Income Statement. 

Create pro forma income statement based on the above. Include the following for 1 year: 

Projected sales volume in units and revenue

Projected costs of goods/services

Projected marketing expenses

Projected net income

Prepare word summary statement of your Pro Forma Income Statement for East Chestnut Regional Health System for the new or revised existing product or service you have recommended. Include the following: 

Summary of Market Size Calculation (150 words)

Summary of Breakeven Analysis (150 words)

Summary of Projected Profit (200 words)

Part IV: Marketing Plan Considerations: 

Now that you have a better understanding of your market and the finances of the organization, you must consider how economics and finances can affect your marketing strategy. 

Write word analysis of how specific economic or financial issues will affect the marketing strategies for ECRHS. 

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