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December 23, 2022

Know Service Quality

APA, Management, University

38868Using the APUS library and the Internet, research the following author and terms; Service quality model defined by Gronroos, SERVQUAL, and SERVPERF.

For your discussion, provide a comparison of the different models presented and how service quality is measured. Determine which is more relevant to the contemporary hospitality business. Use your industry segment of interest as the context for your discussion. As a part of your discussion, provide a link or attach an article or academic source that you used during your research. You do not need to cite the source, but discuss the shared article and explain why you shared it in relation to the topic.

For your peer replies, compare and contrast the source your classmate provided with the source you provided. If they used a different industry segment, share your thoughts on how their discussion points relate to your industry segment.
Refer to the Discussion Guidelines for instructions and expectations.

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