The absorption of all virtual modes of expression into that of advertising.

 In Ch. 9 of Simulacra & Simulation, Jean Baudrillard writes:

“Today what we are experiencing is the absorption of all virtual modes of expression into that of advertising. All original cultural forms, all determined languages are absorbed in advertising because it has no depth, it is instantaneous and instantaneously forgotten.”

Here and in the text that follows, Baudrillard is writing about the totality of advertising in all media, everywhere we encounter it. Select two examples from the chapter and explain how they support the statement.

2. How did Malcolm X’s pilgrimmage to Mecca alter his worldview and political ideology?

3. The films of _________ challenge First World feminism, focusing on the postcolonial female subject.

4. ________ argued that there was no inherent relationship between the signifier and the signified.

5. The ___________ processes responsible for moving your body or using words to form sentences take place without involving your personal awareness.

6. _______________ have been around since at least the late ’50s, when emerging pop artists like Jim Dine and Claes Oldenburg set up anarchic “environments” in the basement of the Judson Memorial Church in Greenwich Village.

7. ________ masks the fact that Los Angeles is no longer real, but hyperreal.

8. Another limitation of the exclusive focus on ______________ within psychoanalytic film theory is its failure to focus on other differences such as class, race, age and sexual preference.

9. The last two videos on the Jeremy Blake page are from his Winchester Trilogy. Click them on at the same time (so they’re in sync) to get 2/3 of the effect of the work as it appeared at SFMOMA. What do you observe about the relationship between the two screens? Watch for as long as it takes to form a clear idea about that interaction, both in terms of image and sound.