Promoting Coffe Shop Business Using Social Media

Findings After gathering and analyzing the obtained data with the corresponding statistical treatment, the following were the findings: 1. On the profile of the respondents, it includes their working hours, of which the majority is eight hours; the number of employees, with the majority of one to ten; the number of years in operation, with the majority of one to three years; and the social media platforms that are frequently used, which are rated as being Facebook and Instagram

2. On the level of effectiveness of the social media platforms in terms of satisfaction with information and customer trust, the results show that all the respondents were rated very effective. 3. There is a significant relationship between the respondent’s profile and the level of effectiveness of the social media platforms by respondents. 4. There is a significant difference in the level of effectiveness of the social media platforms when grouped according to respondent’s profile.

4. There is a significant difference in the level of effectiveness of the social media platforms when grouped according to respondent’s profile. Conclusion Business owners have a different approach to how they will promote their products to attract customers. Hence, social media was used as a tool for them to market their product since people nowadays are more likely to buy online as it is way more efficient for them than going outside. It is shown in the findings how social media has been useful to business owners, specifically coffee shops, where they promote their products using different social media platforms such as Facebook and Instagram. Furthermore, to keep their customers buying their products, they make sure to provide them with the information they need on purchasing the product and satisfy them with quality service to keep their trust. Therefore, the effectiveness of social media as a tool for business promotion among coffee shops in Cebu City is very high.

Title: Promoting Coffe Shop Business Using Social Media

Give recommendations based on the findings and conclusion in a paragraph for