As McLuhan (1994) notes, “it is the medium that shapes and controls the scale and form of human association”
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Get it written →As McLuhan (1994) notes, “it is the medium that shapes and controls the scale and form of human association” (p. 9). Technologies have fundamentally altered our human relationships. By completing this journal assignment, you will apply the following learning objectives from this module to an investigation of the technology of social media:
Explain how the invention of technology involves subjection
Evaluate how technologies are “extensions of ourselves”
Analyze how the medium is the message
Relate the “scratch” to the “itch”
Illustrate McLuhan’s concept of auto-amputation with a contemporary example
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