Stephen has joined an international company as the chief operating officer. His department oversees manufacturing plants in five countries.
Stephen has joined an international company as the chief operating officer. His department oversees manufacturing plants in five countries. The senior management team has asked him to host a company meeting on a live video feed to celebrate the company’s recent win of an industry award. Stephen, already nervous about making a good first impression, is not used to speaking to audiences in different locations. He wonders how he will know if he is doing well as he speaks.
Which of the following ways of measuring audience feedback would be helpful to Stephen as he hosts the meeting?
•Stephen makes sure that audience members are not fiddling with anything and looking bored.
•Stephen moves throughout the room to make sure he personally engages with each audience member.
•Stephen solicits feedback by asking his audience to respond via text to some questions he has prepared throughout the speech.
•Stephen makes notes ahead of time of places where he will stop his speech for a few minutes to let his audience respond to short questions.
•Stephen makes sure that his audience members are facing him directly.
•Stephen asks his audience to write him an email after the speech if they were confused about anything.
QUESTION 2
Stephen knows that he has a difficult task in front of him. He will be speaking to employees from a wide variety of backgrounds and will need to appeal to all of them. He asks his sister Lisa, who has experience with similar presentations due to her job in public relations, for advice.
“You want to appear relatable without boring your audience,” Lisa tells him.
Determine whether each of the following statements represents a way for Stephen to hold attention or maximize understanding.
Attention Understanding
Stephen asks some general questions throughout to see if he should clarify points.
Stephen tries to establish a genuine connection with the audience.
Stephen gives examples relating to a TV show that he knows his audience has seen.
QUESTION 3
Stephen considers the audience of his upcoming speech. The majority of the company’s workforce will be watching him host this meeting. Most will be workers who spend their days laboring in the manufacturing plants. Stephen knows these workers have never seen him before and worries he may appear distant and out-of-touch. Because the occasion is meant to celebrate the company’s achievements, he hopes he can make everyone feel like they are part of the same team.
Which of the following statements describes the best way for Stephen to build derived credibility with a quality, authoritative speech?
•Stephen speaks confidently to inspire others with his energy.
•Stephen begins by acknowledging how different he is from everyone in the audience.
•Stephen doesn’t need to worry because his two friends in the office told him he was a credible speaker.
•Stephen sends out a dozen emails before his speech telling everyone what a great guy he is.
•Stephen begins the speech by criticizing a polarizing political figure to get the audience laughing.
•Stephen asks a co-worker to introduce him by telling stories of him when he was a child.
QUESTION 4
Stephen’s boss checks to see if he is prepared for the speech. He reminds Stephen that he wants company employees to come away from the meeting aware of the strengths of the business and the advantages of being associated with it. Stephen knows that his employer offers many advantages, from higher wages to stronger safety regulations, that his competitors do not. Because there are so many possible avenues for discussion, Stephen wonders how he can increase the odds that his audience will remember his points.
Stephen considers using (A) ________________ , so that the audience can easily recall all of the many advantages of the company with a simple phrase.
Stephen also considers relying on affect, which helps the audience create a strong emotional connection by (B) _________________________
Arepetition limiting sets association mnemonics ordering
Bpainting a vivid picture giving them space and time making a logical argument repeating information displaying diagrams
QUESTION 5
Stephen has spent several days preparing for the meeting and is ready to rehearse in front of an audience. He asks Lisa to listen to some of the prepared remarks with which he feels most confident. When he finishes Lisa is not terribly impressed. She thinks Stephen’s delivery was too fast and his gestures too distracting.
“Are you sure you were listening?” Stephen asks her.
“Calm down,” Lisa replies. “You need to learn to take criticism before becoming a better speaker.”
Determine whether the following statements describe someone responding to constructive criticism effectively or ineffectively.
Effective Ineffective
Kieran takes notes during his critique so that he can remember it for next time.
Jenna lets her boss give her criticism and then walks away.
Bob thinks his boss is confused because he didn’t do some of the things mentioned in the critique.
QUESTION 6
Stephen discuses with his boss his initial ideas on how to approach his hosting duties. His boss claims he is on the right track, but that he should remember to build goodwill in his remarks. Stephen remembers that this will be the workers’ introduction to him, so he needs them to trust him in the role of chief operating officer going forward. Although he will be introducing other speakers during the meeting, he doesn’t want to get his goals confused.
Determine whether each of the following statements describes something Stephen should do for an introduction speech or a goodwill speech.
Introduction Goodwill
Stephen compliments the workers for everything they bring to the company.
Stephen uses formal names rather than nicknames.
Stephen discusses how he agrees with his audience’s decisions on what to prioritize.
QUESTION 7
Stephen knows that during the meeting he will be accepting the company’s recent industry award. Although it is a relatively small part of his hosting duty, Stephen knows it is important to communicate how grateful the company is and give proper credit. Because Stephen has not worked for the company for long, he knows he has no business taking credit for the award himself. He begins preparing some remarks specifically for the award portion of the meeting.
Which of the following statements describes a speaker properly preparing for an acceptance speech?
•Myla makes sure to thank every student she went to school with by name.
•Mary draws connections between her work and the organization honoring her.
•Samantha decides to do back flips as she goes up to accept her award.
•Tre spends his speech humbly explaining why someone else really should have won it.
•Cole doesn’t know if he will win the award and jots down a few notes in case he does.
•Wyatt spends the majority of his acceptance speech defending all of the hard work he did to prove that he deserves the award.
QUESTION 8
Stephen has nearly completed preparations for his hosting duty when his boss contacts him again. He wants Stephen to end the evening on an inspirational note by eliciting feelings of pride and excitement in the meeting’s attendees. Stephen checks his initial notes for his presentation and decides his existing conclusion is not inspirational enough. He calls Lisa for advice in changing his speech.
Lisa tells Stephen that he must use (A) ____________ when making an inspirational speech to capitalize on the emotional response of the audience.
Acharts diagrams logical facts rousing imagery frequent references summaries of main points
QUESTION 9
Stephen is ready for his role as host of the company meeting. He has rehearsed all of his duties and is confident he can impress both his boss and the gathering of employees. Lisa meets up with him the night before the meeting and praises his preparation.
“I’m impressed. You had to become comfortable with several different speech types and I think you’ve pulled it off,” Lisa told him.
“Just had to keep my goals in mind,” Stephen responds.
Match the type of speech with the description of a practice that would be useful for that type of speech.
Goodwill speech
Inspirational speech
Presentation speech
A.Dean thanks his production team for getting him where he is today and helping him achieve this award.
B.Prince ends his speech by specifically telling his audience what he hopes they will all do when the speech is done.
C.Janet tells a few specific stories about the recipient of the art award that show how that person is worthy of the award.
D.Angela begins her speech by assuring the audience she agrees with them that the time for change is now.
QUESTION 10
Stephen impresses both his bosses and the company’s employees while serving as host of the meeting. During his hosting duty he is able to accomplish multiple goals such as inspiring the workers, accepting an award, and generating goodwill for his future as the chief operating officer and for the future of the company. After finishing, he gives his sister a call to thank her for her assistance.
“Glad to help. I’m sure you’re ready to speak at all sorts of occasions now,” Lisa jokes.
“Just give me time to prepare,” Stephen replies.
Select the two examples in which Stephen does NOT make use of elements commonly found in special occasion speeches.
•“Let me lay out the evidence for the benefits of buckling your seatbelt every time you get into your car.”
•“Jane never really could be trusted to welcome new office workers; her love of practical jokes always made it an interesting first day for the new hires.”
• “My opponent is nothing more than a tool of the corporate leaders in this town and will never work on behalf of the working people of our community.”
• “Each of the flags you see in the lawn today represent 10 soldiers who fell in the battle that took place in this very town.”
• “Tonight, we are here to celebrate the incredibly successful career of our boss, Mr. Johnson.”
• “This beautiful trophy will serve as a reminder all year of the many late nights and hard work that got us to this point.”
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