Summative Project: Concept Statement

Order Instructions

Complete a concept statement for your venture. Use Tables 8.1 and 8.2 as your template. It should include the following sections in table format:

1. Articulate the problem and proposed solution

a. Problem:

b. Proposed solution:

c. Required behavioral changes and associated challenges:

2. Business proposition

a. Unit of social impact:

b. Unit of revenue:

3. Market and competition

a. Determine market segment:

b. Determine most competitive alternative:

c. Articulate how your solution is better than most competitive alternative:

4. Sociopolitical landscape

a. Who benefits from my business?

b. Who is hurt by my business?

c. Who are the key stakeholders?

d. Who are my allies?

e. Who are my opponents?

1 Table (refer to Tables 8.1 and 8.2)