Compare and contrast the different modes that firms use to enter foreign markets.
Compare and contrast the different modes that firms use to enter foreign markets.
Identify the factors that influence a firm’s choice of entry mode.
Recognize the pros and cons of acquisitions versus greenfield ventures as an entry strategy.
Chapter Fourteen
Explain the promises and risks associated with exporting.
Explain the basic steps involved in export financing.
Identify information sources and government programs that exist to help exporters.
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