Students of Hospitality
38834Instructions
The assignment will have several parts.
Part 1: Using the supplemental reading from week three in addition to the assigned reading, you will create a request for proposal (RFP).
[Consult website: http://www.eventscouncil.org/APEX/RequestsforProposals.aspx for possible templates]
Part 2: Draft a proposed budget for the event, identifying major costs, possible contingencies, and a break-even analysis.
Part 3: Provide a critical assessment of your RFP and budget. Explain decisions made, justify content, and assess possible outcomes.
For the RFP, you will be acting as the Destination Marketing Organization manager. Your job is to convince a potential client to host their meeting in your area.
Choose a real-world DMO. Identify that organization, whether it is a Visitor’s Bureau or a Convention Center. Provide a link to the organization.
The potential client will be the fictional group “Students of Hospitality”. This fictional group is made up of different chapters all across the country. They need to find a venue for their annual meeting, which will attract approximately 250 attendees. They will need meeting space that will accommodate them all at once as well as smaller break out rooms. Also important to them is having a place where they can socialize after their meetings. As they are all from out of town, they will need lodging and transportation.
Assignment Requirements
Written communication: Written communication is free of errors that detract from the overall message.
APA formatting: Resources and citations are formatted according to APA style and formatting.
Pages determined by need to complete assignment elements.
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