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December 9, 2022

The Problem With Free Analytics

Instructions
Follow this link to access the article The Problem with Free Analytics.

This article compares the use of freely available and fee-based digital analytics solutions, according to Eric Petersons and Web Analytics Demystified research covering U.S. digital analytics practitioners. (While an older article, Eric Peterson is considered the Godfather of analytics Avinash Kaushiks mentor and the points of the article still apply today.)

Task

What is your position on the views of this article?
Overall Agree? Why?
Overall Disagree? Why?
Why do you suppose such an article is assigned in a class where you get hands-on experience with free analytics?

Additional Information

This discussion will be graded using the standard Discussion Rubric (located in the Read the Syllabus section). In order for meaningful conversation to occur in this discussion, initial posts must be made on time. If you do not make your initial post by the designated time, you will only receive half credit (minus any other deductions) for the discussion.

Due

Initial post Week 4 Wednesday at 11:59 pm ET

Follow-up posts (minimum of two) Week 4 Sunday at 11:59 pm ET

https://analyticsdemystified.com/general/the-problem-with-free-analytics/

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