Retail businesses depend on repeat customers to remain in business. The integration of information that is internal to a department store is challenging to do in a way that optimizes the value of the information.

Data Integration in Retail

Retail businesses depend on repeat customers to remain in business. The integration of information that is internal to a department store is challenging to do in a way that optimizes the value of the information. The addition of external data such as tax, credit and economic forecasting data can be a particularly difficult challenge to do well.

For this discussion, pick a type of retail company and respond to the following:

What is the potential value of data integration for the enterprise?

What do the readings and Internet resources from this unit as well as your own individual research suggest about external data being used to help the retail sales industry in solving business problems?

What are some of the technologies available to support these objectives?

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