Imagine you work for a marketing firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.

Imagine you work for a marketing firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.

Choose 1 of the following initiatives:

• Health spa launching a new weight loss treatment

• Insurance company launching a new medical product for the exchange

• Hospital system launching a new diabetes program

• Medical device manufacturer launching a new metal alloy prosthesis

• Select your own company and product with approval from your instructor

Create a 12- to 18-month communication strategy for your client. You may use a communication strategy template or you can create your own. In your strategy:

• Differentiate between the types of communication that could be used when marketing to different generations.

• Describe how you will use an integrated campaign to reach your target audience.

• Compare successful industries and how they leverage transparency.

Describe how you can apply that to your strategy.

Cite 3 peer-reviewed, scholarly, or similar references.

Format your assignment according to APA guidelines.

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