Explain why all of these factors are important for your marketing strategy.

Marketing Strategy

Instructions:

Create a full marketing strategy (3 to 4 pages) for a health care company or product. Refer to the examples of companies or products used in the Week Four Communication Strategy assignment. You may use a company or product from Week Four or select a new company or product. Address the following in your marketing strategy:

Section 1: General Product Information

• Describe the health care company or product

• Describe how you will market your health care company or product.

• Describe how the marking plan will differ from other marketing plans currently available to consumers.

• Describe the value of the services offered by your health care company or product.

Section 2: Consumers

• Differentiate health care access options for consumers.

• Differentiate the health care access options that are available to your target audience.

• Analyze how the health care access options will affect how you market to your target audience.

• Analyze how consumers communicate health care access options.

• Analyze the implications of communication methods used when sharing health information. Consider communication from physicians, pharmacies, and consumers when information is shared.

Section 3: Impact of Outside Agencies

• Analyze the impact government agencies have on products and services that are available to the health care consumer.

Section 4: Impact of Regulations

• Analyze the effect of health care reform on the health care consumer products and services.

• Analyze how health care reform will affect your target audience.

• Analyze how health care reform will affect how you market to your target audience.

Section 5: Anticipating the Changing Market

• Explain how consumer’s options for health care are changing.

• Explain how you will ensure the health care company or product is relevant to the consumer.

Section 6: Importance of Market Strategy

• Explain why all of these factors are important for your marketing strategy.

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