The IKEA Way IKEA, a global retailer headquartered in Sweden, offers a wide range of well-designed, functional home furnishing products at low prices.
Question: why does ikea’s private furniture create a sustainable advantage? (in answering, follow the format introduction, body, conclusion)
CASE 01 The IKEA Way IKEA, a global retailer headquartered in Sweden, offers a wide range of well-designed, functional home furnishing products at low prices. It’s easy to make high-quality products and sell them at a high price or make low- quality products to sell them at a low price. But IKEA has to be cost-effective and innovative to sell quality products at low prices. Creating IKEA’s unique merchandise starts on the factory floor. IKEA product developers and designers work closely with suppliers to efficiently use production equipment and raw materials and keep waste to a minimum. For example, an IKEA product developer learned about board-on-frame construction touring a door factory. This technique is cost-effective and environmentally friendly because sheets of wood are layered structure with a minimal wood cement content. This type of construction is used in many IKEA products, such as its LACK tables. Many items IKEA sells are shipped and sold disassembled in flat packs to reduce transportation costs and make it easier for customers to take them home. However, some products like lamps take up a lot of space even when disassembled. The LAMPAN illustrates the IKEA way of offering extremely low price with beautiful design and high quality. This was achieved by developing a new packing method in which the lamp shade could be used as a bucket for the lamp base. IKEA reduces labor costs in its stores by providing signage with extensive information about its products and their quality, presenting its products in room settings, and prominently displaying price tags. These features enable customers to serve themselves and reduce IKEA’s labor costs.
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