Effectiveness of Social Media as a Tool for Business Promotion among Coffee Shops in Cebu City

Instruction: Give 5 (five) Recommendations about this research questionnaire

facebook (85%), Instagram (55%), Youtube (10%). Table 2 Effectiveness of Social Media as a Tool for Business Promotion among Coffee Shops in Cebu City In Terms of Satisfaction of Information Indicators Mean Interpretation 1. Providing sufficient INFORMATION about the 3.80 Very Effective products on offer. 2. Addressing well customer’ s concerns. 3.80 Very Effective 3. Promptly and Adequately responding to 3.70 Very Effective inquiries and questions. 4. During business hours, respond quickly to 3.35 Very Effective mobile or phone calls. 21 5. Open to discussing for upgrade options for 3.80 Very Effective new products. 6. Providing vouchers to online customers. 3.30 Very Effective 7. The posts on the page of the business 3.80 Very Effective encourage its viewers to look deeper on what it offers. 8. Recommend products according to 3.65 Very Effective customer’ s age. 9. Feedback of customers are welcomed and 3.80 Very Effective acted upon. 10. Components or contents of the beverages 3.55 Very Effective are well- written and displayed. Overall Mean: 3.65 Very Effective Table 2 shows the level of satisfaction with using social media as a tool for business promotion among coffee shops in Cebu City, with an average weighted mean of 3.65, or very effective. The highest-rated indicators are * providing sufficient information about the products on offer," " addressing well customer’ s concerns," " open to discussing upgrade options for new products," * the posts on the page of the business encourage its viewers to look deeper on what it offers," and " the components or contents of the beverages are well-written and displayed’ with a weighted mean of 3.8, or very effective. The researchers noticed that the level of satisfaction of every customer in coffee shops is well provided for and addressed by the use of social media platforms.

facebook (85%), Instagram (55%), Youtube (10%). Table 2 Effectiveness of Social Media as a Tool for Business Promotion among Coffee Shops in Cebu City In Terms of Satisfaction of Information Indicators Mean Interpretation 1. Providing sufficient INFORMATION about the 3.80 Very Effective products on offer. 2. Addressing well customer’ s concerns. 3.80 Very Effective 3. Promptly and Adequately responding to 3.70 Very Effective inquiries and questions. 4. During business hours, respond quickly to 3.35 Very Effective mobile or phone calls. 21 5. Open to discussing for upgrade options for 3.80 Very Effective new products. 6. Providing vouchers to online customers. 3.30 Very Effective 7. The posts on the page of the business 3.80 Very Effective encourage its viewers to look deeper on what it offers. 8. Recommend products according to 3.65 Very Effective customer’ s age. 9. Feedback of customers are welcomed and 3.80 Very Effective acted upon. 10. Components or contents of the beverages 3.55 Very Effective are well- written and displayed. Overall Mean: 3.65 Very Effective Table 2 shows the level of satisfaction with using social media as a tool for business promotion among coffee shops in Cebu City, with an average weighted mean of 3.65, or very effective. The highest-rated indicators are * providing sufficient information about the products on offer," " addressing well customer’ s concerns," " open to discussing upgrade options for new products," * the posts on the page of the business encourage its viewers to look deeper on what it offers," and " the components or contents of the beverages are well-written and displayed’ with a weighted mean of 3.8, or very effective. The researchers noticed that the level of satisfaction of every customer in coffee shops is well provided for and addressed by the use of social media platforms.

The lowest-rated indicator is " providing vouchers to online customers," with a weighted mean of 3.30 but still interpreted as very effective. The researchers observed that most coffee shops offer vouchers only to their most loyal customers; it is one of the ways they promote their business. That is why they only give it to customers, especially those who regularly purchase from their shop. Table 3 Effectiveness of Social Media As a Tool for Business Promotion Among Coffee Shops in Cebu City In Terms of Customer Trust Indicators Mean Interpretation 23 1. Users are typically convinced and motivated about 3.4 Very Effective purchasing the product after watching advertisements. 2. Offering a product of high quality at an affordable price. 3.8 Very Effective 3. The product’ s description in the commercial match what 3.55 Very Effective customers received. 4. Website pages are reliable and gives credible credentials. 3.5 Very Effective 5. The items are delivered on time. 3.4 Very Effective 6. Always check reviews and follow up customer’s 3.6 Very Effective suggestion and satisfaction requirement. 7. The items or products possess high quality ingredients 3.9 Very Effective and taste.

23 1. Users are typically convinced and motivated about 3.4 Very Effective purchasing the product after watching advertisements. 2. Offering a product of high quality at an affordable price. 3.8 Very Effective 3. The product’ s description in the commercial match what 3.55 Very Effective customers received. 4. Website pages are reliable and gives credible credentials. 3.5 Very Effective 5. The items are delivered on time. 3.4 Very Effective 6. Always check reviews and follow up customer’ s 3.6 Very Effective suggestion and satisfaction requirement. 7. The items or products possess high quality ingredients 3.9 Very Effective and taste. 8. The products meet the expectation or even beyond the 3.75 Very Effective expectation of the customer. 9. The comments and feedback of the customers are 3.7 Very Effective sourced out from a reliable platform. 10. The quality of our product is worth trusting. 3.85 Very Effective Overall Mean: 3.64 Very Effective Table 3 shows the level of Customer Trust using social media as a tool for Business Promotion among Coffee Shops in Cebu City with an average weighted mean of 3.64 or very effective. The highest indicator rated is "The quality of our product is worth trusting" with a weighted mean of 3.9 or very effective. The researchers noticed that creating and maintaining long-term connections with the core audience depends on offering them high-quality products. Quality products boost marketing receptivity because they generate loyalty, and loyalty encourages client and customer advocacy. After all, it makes it possible to provide better services and keep more customers. The Least rated indicator is "Users are typically convinced and motivated