Bangs Prime Salon by Tony and Jackey in the PHILIPPINES
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Working for a local partner, you have been taaaked to loook at the market, segment it and then recommeend the best target market.
exxxplaaiin atleeengthh
1) based on the saloom (Bangs Prime) Korean air salons already in the Phils. What are the services being offered?
2) Segment. Who are pooossible customers? grouuuup them together based on demographics,
geographic, psychographics and behavioral.
3) Based on what u think are the goaals of the Koreeaa hair salon, come up with a target market among thesesegments or you can combine them to defiinne your target market.
4. whyyy u choose thiis specific target marrrket?
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