The main competitors for the business are public and private sector water supply companies in Kingston such as The National Water Commission
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The main competitors for the business are public and private sector water supply companies in Kingston such as The National Water Commission, Catherine’s Peak, and potential competitor Lifespan Spring Water. The National Water Commission is Jamaica’s best and largest water supply company. They have a huge influence in the market as NWC produces more than 90% of Jamaica’s total potable water supply. They are the primary provider of potable water in Jamaica supplying more than 2 million persons with water service on a daily basis. The majority seek water supply from the National Water Commission because they have multiple locations all across jamaica and they have monopolized the market along with the price of services being satisfactory. Customers might leave National Water Commission because their prices are only satisfactory as the company is known for overcharging customers.
Lifespan Company Limited is a leading Jamaican manufacturer of Naturally Alkaline Spring Water. The privately-owned company was incorporated in 2005 and started manufacturing and trading in 2006. The exclusive naturally alkaline spring water bottled by Lifespan flows from the foothills of the Northern Blue Mountains in Portland, Jamaica. Located at the base of the range is the Spring Garden Aquifer which is home to Lifespan Company Limited. Every drop of this water has been naturally filtered by mineral rocks for over a decade and a half making it pure and oxygenated. This process is also responsible for the natural alkalinity of Lifespan Spring Water. The high consistent alkalinity is important in distinguishing Lifespan as a healthy superior tasting water. Lifespan Spring Water is the only local brand of water regularly tested by the Bureau of Standards Jamaica, and we are able to produce reports from independent testers for quality assurance which is a testament to the product’s quality. Customers might leave Lifespan Company Limited because of the high prices due to the cost of independent testers that must be recouped in sales in order for the business to make a profit. One of their strength is that they use a combination of Renewable Energy and Clean Energy, generated by alternative power supplies, which contributes to the reduction of Lifespan’s carbon footprint by over 60% thereby achieving and contributing to the sustainable development the environment.
Catherine’s Peak Bottling Co Ltd is a privately owned limited liability company engaged in the bottling and distribution of spring water since 1992. The factory is located at Newcastle in Jamaica’s famous Blue Mountains, where spring water is bottled at the source and packaged under Catherine’s Peak label. The company’s administration office is located at Courtney Walsh Drive in Kingston. The water is filtered to remove suspended solids and treated with UV sterilizers and ozone to remove bacteria. Bottling of the water is then done semiautomatically. The product is then capped, cartoned, and stored for delivery. Microbiological tests are done daily in the company’s laboratory. They are certified by The Jamaica Bureau of Standards as regular verification tests are performed on products to verify their quality. Customers might leave them because they might see that they don’t need the product anymore because it doesn’t satisfy their needs. One of our competitor’s strengths is that they have already penetrated markets, so product awareness is high.
The core competence from which Hydro-Air competitive advantage is derived is that of technology. The fundamental value that is created by Hydro-Air in terms of sustainable and economic benefits is that of superior value where which reduces the cost of the businesses to pay for resources. Bin Tech competitors fails to move with technology. This means that there are unmet needs within the market that is not being fulfilled. Due to their lack of evolving with technology, leaves them vulnerable for Bin Tech to capture a share of their business. It is possible for Bin Tech to compete with their competitors because we offer a high-quality product that will meet the needs of our customer.
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