In order to reach our target market, there must be several media through which this news will travel to them.

Rephase this paragraph as best as possible 

In order to reach our target market, there must be several media through which this news will travel to them. Hydro-Air will seek to target the intended market through the use of traditional means of telecommunication (television, radio, gleaner, teleconference talk shows) as well as advanced technological methods such as online media (Twitter, Instagram, YouTube, and Facebook). This is expected to increase sales and maximize profits for their products. Hydro-Air will also seek to host and attend press conferences to educate the public on all their products thus maximizing their reach. This strategy is very effective as our target customers and the general public mostly use these platforms and can receive information about the business in their own comfort and space. With an effective marketing strategy, we will be able to see an improvement in our market presence as people will now be aware of our operations. Also, Implementing this method will not only serve as a physical reminder but will contribute to brand awareness. 

As it relates to the location and logistics of the product, since there is no physical location for the company, ideally the best environment that could be used for placement would be areas in Jamaica that suffer from an inadequate water supply. Hydro-Air will be engaged in creating easy access to water supply all for the customer. The company also seeks facilities such as wholesale, retailers, and supermarts that would not only able to partake in the resale of the bottled branded items but also promote the idea behind our product of sustainable development. Our distributors would be able to directly educate individuals on the importance of choosing our product and how it benefits the country in the longer run. Also, these locations are targeted due to the ease of access to the product which would be provided through these media. Persons would be easily able to access their water supply at any point in time convenient to them and confidentially. By tapping down on all these locations, one would be able to maximize the potential profit of this product. 

Additionally, Hydro Air hopes to hold a secure and trusting place in the minds of their customers, this is very important to the success of their company and the life cycle of their products. As such they have opted to position themselves as “Consistent and quality results that you can rely on .” With their products safely designed and crafted in alignment with all environmental protocols, they are aiming to provide a product that promotes sustainable development. They also want to position themselves as the most reasonable but valuable and convenient option in the minds of their consumers. Using a combination of all the marketing strategies above they will be able to successfully differentiate their products from their competitors.  Maintaining the quality of the product and unique design will also make marketing easier as the customers will remember their previous experience and practice brand loyalty. Our marketing strategy will make the most of our strength while meeting the needs of our target customers effectively.