Hydro Air services is answering to an existing need.
Rephase these statements as best as possible.
Hydro Air services is answering to an existing need. Sustainable development has been a rising problem in Jamaica due to the overeliance on natural resouces for water. The development of this product provide an alternative supply and answer to the existing need.
The problem is being solved today by policies and plan that are ineffective because there is no way of monitoring if these guidlines are being followed by the population.
The unique or superior solution it offers is individuals can access water in the most environmentally friendly and with the use of advanced technology.
There are companies offering this specific service however, there are indirect competitors that supply water from natural resouces such as Lifespan spring water & Catherine’s Peak.
There are no barriers to enter the target market but there is a threat of new entrance into the target market where new companies might be overlooked due to the powerful influnce of market leaders.
Yes, the pricing criteria that Hydro Air will use is the penetration pricing strategy. The water will be sold at a competitive price that the customers cannot refuse given the easy access to the main resource that is need and the innovative way of harvesting water.
Yes. Consumers are willing to pay for it. A survey was conducted via social media involving 100 individuals of both gender. Based on the survey done, consumers 80% of the individuals showed interest in this product.
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