After conducting our market research, Hydro-Air has identified our target market to be mainly lower-income earner
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After conducting our market research, Hydro-Air has identified our target market to be mainly lower-income earners, wholesalers, retailers, and supermarkets along with Private organizations island-wide in Jamaica, as these entities demand large amounts of water supply.
Hydro-Air hopes to provide an inexpensive alternative drinking water supply for low-income earners at a very low cost. Based on research conducted it was observed that most low-income households are fortunate to receive water on a daily basis if they often do so regularly it is at low pressure. Most low-income communities in Jamaica receive water that is not or only irregularly chlorinated. But perhaps most worrying of all is that a recent census revealed that 69% of Jamaica’s households receive untreated drinking water. These results are is detrimental to the health of our nation.
Hydro-Air hopes to target these markets as a means of bridging the gap of how accessible this water supply is normally to the wider public. In recent times, it has come to the attention that the easier and cheaper the access to drinking water is for the public, the more encouraged persons are to purchase.
Hydro-Air hopes to provide water supply packages for the sake of companies that seek to support our aim of promoting sustainable development. Also, in the case of any complication with the natural water resources, our water supply generators would be ideal for large organizations that are seeking to maintain a consistent supply of water or an alternative backup. Organizations could look to us as suppliers or purchase our generators to ensure that they have a reliable water supply support system within the organization.
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