The Professional Experience assignments in this course are designed to help prepare you for communicating in a professional work setting. When you are writing in the workplace, it is esse

image1.png

Social media in business 

QUSHANDA MCCRAY 11/14/15

Introduction Slide

► A shift from traditional methods of communication and improvement in technology has resulted in social media.

► Social media involves different channels of communication like Facebook, instagram, twitter, and Tiktok

► Businesses are employing these platforms for a more global market approach

► The population of people that has switched from reading newspapers or watching television for updates is high and hence the need to adopt the changes

Agenda Slide

► ess to more markets ► Twitter-in advertising goods and services ► Tiktok and its roles in marketing

Social media in business Qushanda McCray

Week 6 -Powerpoint 11/14/2022

Introduction • A shift from traditional methods of communication and

improvement in technology has resulted in social media. • Social media involves different channels of

communication like Facebook, instagram, twitter, and Tiktok • Businesses are employing these platforms for a more

global market approach • The population of people that has switched from

reading newspapers or watching television for updates is high and hence the need to adopt the changes

Agenda

• Instagram in communication and increasing sales • Facebook in increasing and opening up the

business to more markets • Twitter-in advertising goods and services • Tiktok and its roles in marketing

Trends in marketing

• Unlike in the past Television adverts were reported to reach a huge population • Most people were using that channel to talk and

educate people on the advantages of their goods and products • Today, Most people are catching up with news and

trends by using their smartphones • To make communication global, different social

media platforms have been created to connect people of one region with others

Instagram

• This platform has a high number of users especially the youth who are not only using the platform for entertainment but for business too • The platform offers the users a chance to post images,

comment, and like posts made • The platform further gives people a chance to attach

links to their business websites while still alllowing others to purchase directly from their instagram pages • The platform is easy to use and any information shared

through it reaches a huge number of people

Twitter

• This is a platform that has managed to maintain an official appearance • People sell their skills and goods through posting

images and attaching links to their websites where people make purchases • Twitter has a huge folllowing from people across

the globe • Ideas or advertising your business through the

platform is likely to reach many people

Facebook • This social media platform has been around longer than

any of the other platforms • It has the highest number of active users and has

continued to grow over time • Businesses use the platform to not only advertise but also

to receive feeedback on their goods and services • Facebook like instagram has an opportunity for its users to

comment and share the images or information with other parties • Facebook has the largest number of users from every age

group and using it is makes it easier to reach more people

How to use the different platforms • The different platforms can be used to collect data

important in planning and improving of goods and services • The different platforms can be used to increase

sales through advertisement • The different platforms can be used as channels for

sales where online buying and delivery is done • The platforms can be used to collect customer

feedback through comments and likes

How do companies use the platforms to advertise • Companies use different social media personalities to

advertise their goods • Most of these personalities have an influence on the target

audience and a huge following • In other cases, companies will post updates of their new

products in their social media pages.Those interested comment in the pages or go to their websites to place their purchases • The other way that companies use social media to advertise

is through engaging in activities that capture the attention of their target audience and enforce it using images and photos in their social media pages

Advantages of using social media for businesses • Opens up their businesses to global or bigger markets • Increases competitiveness • Increases sales with a bigger market • Improves the relationship they have with their

customers through interactions • Makes it easier to collect data they can use in improving

their performance • Reduces money used in advertising like television,

newspaper or public relations • Faster feedback

Cons of using social media

• Requires constant suppport system to respond to the customers questions and purchases • The feedback may not be truthfulful and at times

misguiding • Brand ambassadors may be expensive • Users in the workplace may spend alot of time in

checking out unnecessary posts rather than keeping track of the company's page • Requires consistency especially in posting

Can social media be used to solve a problem? • In the past most companies relied on surveys • With covid 19, the organizations had to come up

with an alternative method of data collection • Social media helps solve most of the issues an

organization has through data • The responses of the people in the form of likes or

comments is one of the easiest ways they can help solve an issue they have

Data showing the importance of using social media

References

• Anne Whiting, Anant Deshpande (2016). Towards greater understanding of social media marketing: A review • Rubathee Nadaraja, Rashad Yazdanifard

(2013).Social media marketing: advantages and disadvantages