Perform an External Environment Analysis on Comcast Corporation
Order Instructions
In this assignment you will analyze Comcast Corporation external business environment and explain its influence on revenue or market share.
Perform an external environment analysis of your company to identify the company’s competitive environment and find an opportunity the company can utilize to grow its revenue or market share in the industry. Use resources such as the company website, which will have pertinent information including its most recent sustainability report, and other relevant sources to help complete this
you must address the following rubric criteria:
1. Competitors: Identify at least two of your company’s top competitors and explain how they compete with your company.
2. Competitive advantages: Evaluate your company’s competitive advantages.
3. Summarize the unique skill sets, products, location, and values of your company.
4.Use Porter’s five forces to analyze your company’s competitiveness and growth potential in its industry. Assign a rating to your company for each of Porter’s five forces as very high (VH), high (H), low (L), or very low (VL). Justify your ratings.
5. Identify one area of opportunity that will help your company increase its revenue or market share over the next five years. Explain how this opportunity can lead to an increase in revenue or market share.
2 pages Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA style.
https://education.wiley.com/content/Dyer_Strategic_Management_3e/media/simulations/Animation/Dyer_SM1e_Animation_ch02_5Forces.html
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