Influencer Marketing Campaign
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read #1 – https://www.forbes.com/sites/russalanprince/2017/07/17/the-rise-and-rise-of-celebrity-philanthropy/#5540ce316eb1
read #2- https://www.thinkprofits.com/blog/influencer-marketing-new-strategic-alliance/
read #3- https://www.entrepreneur.com/article/244224
read #4- https://econsultancy.com/blog/69196-11-impressive-influencer-marketing-campaigns
Can you think of an influencer marketing campaign that you have recently seen? The goal of your post is to consider the value and advantage of influencer marketing campaigns. What are the strengths and potential challenges? You may choose to highlight a particular quote or thought within the articles which resonated with you. You may also use this opportunity to introduce a new aspect or “ah-ha moment” you took away from the video/readings.
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