Social media channels are designed to be engaging, but they are often used by public health organizations and practitioners as a means to disseminate mass information, rather than to engage audiences in meaningful interaction.
Social media channels are designed to be engaging, but they are often used by public health organizations and practitioners as a means to disseminate mass information, rather than to engage audiences in meaningful interaction.
Analyze public health communication via social media in your community. Follow a public health organization, local or national, on a social media channel (e.g., Twitter, Facebook, LinkedIn, or other)
I selected LinkedIn, please answer the following questions and follow the rubric attached below.
provide three to five resources.
Criterion Engagement Engagement Description Description Documentation of Sources Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style) Paper Format (Use of appropriate style for the major and assignment) Paper Format (Use of appropriate style for the major and assignment) Argument Logic and Construction 1. 1: Unsatisfactory 0 points A discussion about how the organization engages with users is present, but it lacks detail or is incomplete. 0 points A description of the organization followed, the social media channel you selected, and the kind of information shared on social media by the organization is not included. 0 points Sources are not documented. 0 points Template is used, and formatting is correct, although some minor errors may be present. 0 points Sufficientjustification of claims 2. 2: Less Than Satisfactory 3. 3: Satisfactory 16.8 points A discussion about how the organization engages with users is present and satisfactorily developed, 16.8 points A description ofthe organization followed, the social media channel you selected, and the kind of information shared on social media by the organization is present, but it lacks detail or is incomplete. 4.2 points Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors. 4.2 points Template is not used appropriately or documentation format is rarely followed correctly. 6.72 points Argument is orderly, but may 18.48 points A discussion about how the organization engages with users is thoroughly developed with supporting details. 18.48 points A description of the organization followed, the social media channel you selected, and the kind of information shared on social media by the organization is present and satisfactorily developed. 4.62 points Sources are documented, as appropriate to assignment and style, although some formatting errors may be present. 4.62 points Template is used, but some elements are missing or mistaken; lack of control with formatting is apparent. 7.39 points Statement of purpose is not 4. 4: Good 19.32 points A discussion about how the organization engages with users is clearly provided and well developed, 19.32 points A description of the organization followed, the social media channel you selected, and the kind of information shared on social media by the organization is thoroughly developed with supporting details. 4.83 points Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error. 4.83 points All format elements are correct. 7.73 points Clear and convincing argument 5. 5: Excellent 21 points A discussion about how the organization engages with users is not included. 21 points A description of the organization followed, the social media channel you selected, and the kind of information shared on social media by the organization is clearly provided and well developed. 5.25 points Sources are documented, as appropriate to assignment and style, and format is mostly correct. 5.25 points Template is fully used; There are virtually no errors in formatting style, 8.4 points 6 Argument shows logical
Argument Logic and Construction Argument Logic and Construction Benefits and Challenges Benefits and Challenges Thesis Development and Purpose Thesis Development and Purpose Mechanics of Writing (includes spelling, punctuation, grammar, language use) Mechanics of Writing (includes spelling, punctuation, grammar, language use) Improvements Improvements 0 points Sufficientjustiflcation of claims is lacking. Argument lacks consistent unity. There are obvious flaws in the logic. Some sources have questionable credibility. 0 points A description of at least two benefits and two challenges is not included. 0 points Thesis is insufficiently developed or vague. Purpose is not clear. 0 points Some mechanical errors or typos are present, but they are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed 0 points A description of improvements 6.72 points Argument is orderly, but may have a few inconsistencies. The argument presents minimal justification of claims. Argument logically, but not thoroughly, supports the purpose. Sources used are credible. Introduction and conclusion bracket the thesis. 8.4 points A description of at least two benefits and two challenges is present, but it lacks detail or is incomplete. 5.88 points Paper lacks any discernible overall purpose or organizing claim. 42 points Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice or sentence construction is used. 16.8 points A description of improvements 7.39 points Statement of purpose is not justified by the conclusion. The conclusion does not support the claim made. Argument is incoherent and uses noncredible sources. 9.24 points A description of at least two benefits and two challenges is thoroughly developed with supporting details. 6.47 points Thesis is apparent and appropriate to purpose. 4.62 points Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech. 18.48 points A description of improvements 7.73 points Clear and convincing argument that presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative. 9.66 points A description of at least two benefits and two challenges is clearly provided and well developed. 6.76 points Thesis is comprehensive and contains the essence of the paper. Thesis statement makes the purpose of the paper clear. 4.83 points Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) or word choice are present. Sentence structure is correct but not varied. 19.32 points A description of improvements 8.4 points Argument shows logical progressions. Techniques of argumentation are evident. There is a smooth progression of claims from introduction to conclusion. Most sources are authoritative. 10.5 points A description of at least two benefits and two challenges is present and satisfactorily developed. 7.35 points Thesis is clear and forecasts the development of the paper. Thesis is descriptive and reflective of the arguments and appropriate to the purpose. 5.25 points Writer is clearly in command of standard, written, academic English. 21 points A description of improvements
Thesis Development and Purpose Mechanics of Writing (includes spelling, punctuation, grammar, language use) Mechanics of Writing (includes spelling, punctuation, grammar, language use) Improvements Improvements or vague. Purpose is not clear. 0 points Some mechanical errors or typos are present, but they are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed. 0 points A description of improvements or suggestions for this organization regarding its social media and community engagement is not included. overall purpose or organizing claim. 4.2 points Surface errors are pervasive enough that they impede communication of meaning Inappropriate word choice or sentence construction is used, 16.8 points A description of improvements or suggestions for this organization regarding its social media and community engagement is present, but it lacks detail or is incomplete. appropriate to purpose, 4.62 points Prose is largely free of mechanical errors, although a few may be present, The writer uses a variety of effective sentence structures and figures of speech. 18.48 points A description of improvements or suggestions for this organization regarding its social media and community engagement is present and satisfactorily developed. contains the essence of the paper. Thesis statement makes the purpose of the paper clear, 4.83 points Frequent and repetitive mechanical errors distract the reader, Inconsistencies in language choice (register) or word choice are present. Sentence structure is correct but not varied. 19.32 points A description of improvements or suggestions for this organization regarding its social media and community engagement is clearly provided and well developed. development of the paper. Thesis is descriptive and reflective of the arguments and appropriate to the purpose. 5.25 points Writer is clearly in command of standard, written, academic English. 21 points A description of improvements or suggestions for this organization regarding its social media and community engagement is thoroughly developed with supporting details,
Describe the organization you followed and the social media channel you selected. What kind of information is shared on social media by the organization?
To what degree does the organization engage with users/followers (e.g., responding to questions, engaging in conversation, hosting “chats” with experts, soliciting information)?
What improvements or suggestions would you make to this organization regarding its social media and community engagement? Why? Use examples and evidence from the research literature to support your suggestions.
Identify at least two benefits/advantages and two challenges/risks of using social media for public health communication. Use examples and evidence from the research literature to support the benefits and challenges you highlight.
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