Creating a customer satisfaction portion of your strategic plan
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Company Info:
‘Steaming Cup’ coffee house company. The coffee shop is a sole proprietorship located in Austin.
The unique feature of the coffee shop is that it also offers delivery services for ordered items.
Company invested in the online platform to encourage more people to order from its website or through a call instead of physically visiting the store.
The firm is in the specialty eatery industry, serving customers coffee, tea, and other beverages.
Write a 2-3 page paper.
In your paper address the following:
1. Create the customer satisfaction portion of your strategic plan.
2. Start with market segmentation, what type of customer is your target customer?
3. Explain how the customer will place an order, how the order will be delivered and how the process for complaints will be handled.
Include a title page and 3-5 references
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