Central roles of administrators is leading the charge to evaluate the effectiveness of the programs.
One of the central roles of administrators is leading the charge to evaluate the effectiveness of the programs. There are several different types of evaluation designs that can be used to assess public health programs, two of which are Formative and Summative Evaluations.
A formative evaluation – one that carefully examines the process and content of your effort, compares it to what was supposed to occur, and analyzes the results of what you did in light of how you could improve on it – can tell you whether parts of the process or the goals need to be changed in order for the effort to become more effective (Core principles in the community toolbox, 2018, para6).
A summative evaluation – one that simply decides whether you did well or not, essentially focusing only on accountability – is far less helpful. A summative evaluation can often stop an effort in its tracks, when all it needs to become successful is a relatively minor change in execution
Regardless of what evaluation strategy you plan to use, it should be identified early on, preferably during the planning phase. The development of an Evaluation Plan can help the organization clarify and guide the approach to evaluation. Other things to consider when developing a public health evaluation plan is the role of stakeholders, available resources, and the organizations overall plans and objectives.
A large part of running a successful organization is identifying and employing successful evaluation strategies. Evaluation planning is conducted in parallel with program planning. It’s vital for leadership to choose an evaluation that aligns with the programs goals and objectives, evaluation purpose, and available resources. Another important aspect is effectively engaging stakeholders to develop appropriate evaluation questions. Please review the following webinar. Afterwards, develop 5 pertinent evaluation questions
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that you would need to assess a regional community health program located in a rural area.
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