Public Health Media Campaign for Smoking
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Communications
A. Provide the most critical information about the issue that you need to disseminate to the population at risk.
B. How will you ensure the information you present is appropriate for the target audience? Be sure to justify your rationale.
C. What communications tool do you feel will be most effective for disseminating the information, and why? In other words, will you use, for example, social media, a newspaper article, or a PSA? Be sure to provide evidence to support your claims.
D. What legal and ethical standards and policies must you consider in developing your media campaign, and why?
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