In the first paragraph of this chapter, the quote from Harold Coffin (1905-1981) stated: A consumer is a shopper who is sore about something. In essence, Mr. Coffin suggests that a marketers j

MKT-315-Introduction to Marketing

PEER RESPONSES

100 words each, kindly help answer the following question and respond to the 5 peer posts below

In the first paragraph of this chapter, the quote from Harold Coffin (1905-1981) stated: “A consumer is a shopper who is sore about something.” In essence, Mr. Coffin suggests that a marketer’s job is to tap into a problem, or create a “problem,” that can only be “solved” by the consumer’s purchase of a particular product. Based on this concept, describe how consumer purchase decisions actually serve to resolve an unmet want or need?

Yakima Eatman

Consumers purchase decision are the final action consumers make to use or purchase product that satisfies their consumers needs and wants. The purchase decision is affected by various factors that make final users purchase certain products while at the same time avoiding similar products in the market. I think when it comes to need consumers recognize that they have an unsatisfied need and is driven to action by a need or deserve. This deserves to meet this need overtime because strong enough to motivate person to decide to make a purchase.

Now when it comes to information and alternatives search the consumer identifies alternative products and brands that are able to meet the consumers need and wants, ( https://image-hub.com ).

Kaylin Stanley

There can a variety of reasons to choose one item over another in the store. Some things in the store we may just want it because it will make our life feel more complete in some way. For example i may choose store brand over name brand canned food. It may be the same food in both cans but one may be cheaper. Some may choose a brand more familiar to them maybe a brand that they grew up eat. I think that a lot of people choose certain things based on how they would want others to perceive them.

Makenzie Hernandez

With this concept in question the reason that the consumers purchasing the products helps solve other problems is because it can cancel out some of the negative problems. I also think that it is able to show the company which ones are meeting the consumers needs and which ones are falling down the totem pole. When someone purchases a product they will more than likely leave a review and with that review the marketer is able to see what they should focus on more or what they could do to help the product become better. From my experience if I see that someone had a bad experience with a product or company then I will be intrigued to buy from that compnay or even buy the same product to see if I had the same experience of if maybe it was just that other person.

Erica Tubens

The quote by Harold Coffin had led me to the thought that a marketer’s job truly is to tap into a problem, or create a “problem”, that can only be “solved” by the consumer’s purchase. As someone who works in retail, this is definitely true for me as a “marketer”. When a customer comes in and seems unsure about what they’d like to buy, I inform them of any sales going on first if they just wanted to browse the products. For customers who are checking out, we have discounted items on the counter they could choose from and I give them the idea that they would be the perfect “stocking stuffers”, in which they almost always purchase because they’re at an extremely reasonable price for a limited time. All of these tactics help create a “problem” or a solution to a problem they didn’t realize before.

A consumer’s purchase decision serves to resolve an unmet want or need in ways that even chemistry can prove. “When we make a purchase, our brain releases endorphins and dopamine. For some, this momentary pleasure can lead to compulsive shopping, as the instant reward and motivation to re-experience the ‘rush’ starts to outweigh self-control and practical financial considerations” (Group, n.d.). When these chemicals are released in our brains, we feel we have found a solution to our problem of, for example, buying that “perfect” gift for that occasion we almost forgot about, or a “just because” purchase for a loved one or yourself. Solutions are created when consumers make a purchase. At least that’s how I feel every time I go to Target for ONE thing and leave with a cart full of things I “need”!

Resources:

Group, P. (n.d.).  Compulsive shopping and spending – a sign of shopping addiction? Priory. Retrieved November 22, 2022, from https://www.priorygroup.com/blog/compulsive-shopping-and-spending-a-sign-of-shopping-addiction

Jessica Mason

When I got married almost 4 years ago, one important purchase from my women’s point of view was to get a good can opener. My husband used to buy cheap ones and change them every month, so the search began. I can see now how the 5 steps of the consumer decision-making process were used to acquire the can opener. First, my husband recognizes the problem, buying a new can opener every month was frustrating. The step too was to search for information where I search the top ten can openers on amazon. Step three I analyze the prices and the comments of the 4 can openers that suit our budget.  Step four I decide to buy the more ergonomic one that met our budget. Step five, when the can opener arrived, and my husband use it he was able to understand why we payed 25 dollars for a can opener. We still have it and we are happy with the performance.

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