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November 23, 2022

Healthcare Marketing

Discussion Prompt: Healthcare Marketing

Reading:

Buchbinder, S. B., & Shanks, N. H. (2017). Introduction to health care management (3rd ed.).

Chapter 5: Strategic Planning

Chapter 6: Health Care Marketing

Chapter 17: Special Topics and Emerging Issues in Health Care Management (Pages 476-482 only on Medical Tourism)

Seven Steps Marketing. (2020). The Marketing Strategy Process. https://www.sevenstepsmarketing.com/marketing-strategy-process.html

The 8 Ps of marketing (marketing mix) are very important factors to consider if managers must market any healthcare product or service. Briefly research and list the 8 Ps of marketing and discuss the four that you think are most critical, highlighting their relevance in healthcare marketing. Please cite your sources.

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