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November 23, 2022

Health Care Marketing

Session 2 SWOT Analysis

Reading:

Buchbinder, S. B., & Shanks, N. H. (2017). Introduction to health care management (3rd ed.).

Chapter 5: Strategic Planning

Chapter 6: Health Care Marketing

Chapter 17: Special Topics and Emerging Issues in Health Care Management (Pages 476-482 only on Medical Tourism)

Seven Steps Marketing. (2020). The Marketing Strategy Process. https://www.sevenstepsmarketing.com/marketing-strategy-process.html

The Holy Bible

The SWOT analysis is a key strategic planning tool. The analysis provides a foundation for strategy development. Through the SWOT analysis, strategy identification can begin.

10-12 slide PowerPoint presentation with notes on the following:

Run a Google search of any health care organization and use Figure 5-1 and Chapter 5 to analyze that company. In the organizational analysis section of the SWOT analysis, focus on Strengths, Weaknesses, Organizational Volume, Forecast, Financial Condition, and Strategic Performance. Using a SWOT four quadrant matrix, effectively propose a strategy (or strategies) for the company. As mentioned in the lesson, please see Department of Health website for resources and tools.

explain and support your strategy using reliable sources and must use a Biblical perspective to strategic development.

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