Different messaging concepts/approaches: Benefits, Fear Appeal, Perceived Threat, Hope, Barriers, Consequences, Action Steps

In Chapter 13, you learned there are different messaging concepts/approaches: Benefits, Fear Appeal, Perceived Threat, Hope, Barriers, Consequences, Action Steps, etc. Find 2 health messages, each using a different approach, and compare the messages. Which message concept/approach is more effective? Did one message/health campaign have a bigger impact than another? Is there evidence that some approaches work better than others? Are some message approaches more appropriate for specific population

-Introduction to the 2 health concepts/approaches and the 2 health campaigns you chose in Chapter 13.  (2- 3 paragraphs)

-Discussion of the health campaigns, their target audience, their messaging format, etc. ( paragraphs)

-Comparison to which health message is more effective and why (1- 2 paragraphs)

-Conclude with why different messaging concepts are important and how it affects health communication (1- 2 paragraphs)

https://www.bandujo.com/work/new-york-city-department-of-health/anti-smoking-suffering-campaign

https://www.fda.gov/tobacco-products/real-cost-campaign/real-cost-e-cigarette-prevention-campaign

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