Select one of the industries below, and describe how and why it might use marketing research:

Select one of the industries below, and describe how and why it might use marketing research:

Manufacturer of a breakfast cereal

Online auction site

Manufacturer of nuts, bolts and other fasteners

Hospital

Non-profit organization

Restaurant

MBA5851 Marketing Research

Unit 2 Discussion  

Referencing a real-life organization, briefly describe a potential problem within the organization that could benefit from market research. This problem could be anything from a drop in sales to a merger with another company. What type of research design would you recommend? Why? In the interest of maintaining diversity within this forum, please use different organizations in your initial post.

MBA5851 Marketing Research

Unit 3 Discussion  

Discuss how you have used secondary research either in your professional or personal life. How did you decide which secondary source to use? Within your discussion, include your evaluation of the secondary source’s credibility.

MBA5851 Marketing Research

Unit 4 Discussion  

Discuss the information presented in Chapter 9 regarding Facebook’s experiments with their own users. Do you see any evidence of such experiments going on today at Facebook, Instagram, or Twitter? Given the backlash Facebook experienced from conducting these experiments, what advice would you have for them to improve their way of conducting experiments through their platform?

MBA5851 Marketing Research

Unit 5 Discussion  

Using the situation presented in Case 10.1: “Satisfaction with Mass Marketing” on page 302 of your textbook, what type of attitude study would you use if you were the market researcher for Walmart? Explain your rationale.

MBA5851 Marketing Research

Unit 6 Discussion  

Go to the U.S. Census Bureau’s home page at http://www.census.gov, and select a state not already discussed by a fellow student. Suppose a representative sample of this state was used to represent the current U.S. population. How well does this state represent the U.S. overall? If a researcher has limited funds, is this a good technique? Why, or why not?

MBA5851 Marketing Research

Unit 7 Discussion  

After reviewing the Chapter 14 Opening Vignette: “Don’t Tell Me” on page 392 in the textbook, comment on the topics brought forward in the questions provided at the end of the vignette. Are you surprised at the results of the study? Why, or why not?

MBA5851 Marketing Research

Unit 8 Discussion  

How can information you learned in this course be applied to your life and/or work to increase your future success?