In this assignment, you are to use the same corporation you selected for the assignments in Weeks 3 and 6. You will examine business and corporate-level strategies and their impact on cor

1

Week 8 Business-Level and Corporate-Level Strategies Assignment

Student’s Full Name

BUS499 Business Administration Capstone

Professor’s Name

Date

Template Instructions (delete this page before submitting)

This template is provided to help you meet the assignment requirements.

This page should NOT be submitted with your assignment, as it is not part of an academically written paper. Note the “Clarity, writing mechanics, and formatting requirements” section of the grading rubric.

HOW TO USE THIS TEMPLATE

Read the explanations provided in the template for each section of your paper. ● The explanations are in blue font below.o

You should have already read the assignment instructions in Blackboard.o

Type your response to each of the assignment requirements within the designated sections. ●

Figures title:2

REMINDERS

Week 8 Business-Level and Corporate-Level Strategies Assignment

Write your introduction to this 6 page paper here. Include one paragraph (not more than 6

lines of text) that explains what your paper will discuss. Much of your introduction may be taken

from the assignment instructions (in your own words). Read all assignment resources to understand

what should be included in your paper. Be sure to review the assignment instructions in

Blackboard, the grading rubric, and relevant course announcements to understand the

Each assignment requirement is identified using a section Heading that is in black font

o

DO NOT add extra spaces between sections.o

DO NOT change the margins.o

You are required to have a heading for each of the sections in your paper. ● The required headings have been provided for you.o DO NOT delete, alter, or add anything to the section Headings.o

DO NOT type the assignment instructions into the sections.o

After typing your responses, change the font color to black and make sure it is not in bold.● Be sure to change the font color on the title page to black after typing your name, professor’s name, and date.

o

Everything in blue font below should be deleted and replaced with your responses.●

DELETE this entire page before you submit your assignment to avoid losing points. Do not leave a blank page here.

●

The assignment is due in week 8. Late submissions negatively impact your grade.●

Use the same public corporation you used for assignments in Week 3 and 6.●

Do not copy content from previous assignments in this class or others.●

Include at least 6 full and complete academically written pages that address the requirements. The title page, this instruction page, and the source page do not count.

●

Use at least 3 quality sources, one of which MUST be the course textbook.●

Strayer uses SafeAssign – an automated plagiarism checker. It is advised that you do your own writing and use external resources to support what you have written in your own words.

●

Figures title:3

requirements. Do not exceed 6 lines of text in this introduction. There should be no direct

quotes in this section. After reading these instructions, replace this blue text with your introduction

and change the font color to black.

Business-Level Strategies

Analyze the business-level strategies for the corporation you chose to determine the

business-level strategy you think is most important to the long-term success of the firm. You will

also need to determine whether or not you judge this to be a good choice (Note: in this step you

need to choose and write about only one business-level strategy from the text book (not Google).

Hint: See Figure 4.1 in the textbook. Include a thorough justification for your choice that is backed

by facts and sound judgement. For background, be sure to research and explain the industry in

which your selected corporation operates. You could also briefly (1 – 2 sentences) define the

business-level strategy (cite your sources) you are writing about using the textbook/Learn, as an

introduction to your analysis. Read Chapter 4 in the course textbook. Review the Week 4 Learn

Reading for supporting content. Your response here should demonstrate that you understand the

key concepts regarding the selected business-level strategy and can apply them to a real-world

corporation. Keep in mind that this is a 6 page paper and as such your analysis should thoroughly

address the concepts discussed in the course. Avoid unsubstantiated statements, extended

introductory commentary, direct quotes, and unrelated content. Strive for about 1 ½ to 2 pages of

well-constructed, in-depth analysis in this section.

In this section, you could research and identify the core competencies your chosen firm

uses to implement its business-level strategies and discuss their effectiveness. You could also

demonstrate from your research how the firm uses its core competencies to create and sell its

Figures title:4

products in the marketplace. Consider the actions & choices your firm has made to compete

in individual product markets. Review Chapters 4-9 for specifics on the business-level strategies.

Your response should clearly identify the one business-level strategy from the textbook that you

think is most important to the long-term success of the corporation. Your response must also

include a clearly stated and justified judgement on whether that strategy is a good choice. Include

enough content and depth to demonstrate a thorough analysis of your selected corporation’s

business-level strategy. Remember that this is a 6 page paper and as such, you will need to dig

deep. After reading these instructions, replace this blue text with your analysis and change the font

color to black.

Corporate-Level Strategies

Analyze the corporate-level strategies for the corporation you chose to determine the

corporate-level strategy you think is most important to the long-term success of the firm. You will

also need to determine whether or not you judge this to be a good choice. (Note: in this step you

need to choose and write about only one corporate-level strategy from the text book (not Google).

Hint: See chapter 6 in the textbook. Include a thorough justification for your choice that is backed

by facts and sound judgement. You could also briefly (1 – 2 sentences) define the corporate-level

strategy (cite your sources) you are writing about using the textbook/Learn, as an introduction to

your analysis. Read Chapter 6 in the course textbook. Review the Week 6 Learn Reading for

supporting content. Your response here should demonstrate that you understand the key concepts

regarding the selected corporate-level strategy and can apply them to a real-world corporation.

Keep in mind that this is a 6-page paper and as such your analysis should thoroughly address the

concepts discussed in the course. Avoid unsubstantiated statements, extended introductory

Figures title:5

commentary, direct quotes, and unrelated content. Strive for about 1 ½ to 2 pages of well-

constructed, in-depth analysis in this section.

Your response should clearly identify the one corporate-level strategy from the textbook

that you think is most important to the long-term success of the corporation. Your response must

also include a clearly stated and justified judgement on whether that strategy is a good choice.

Include enough content and depth to demonstrate a thorough analysis of your selected

corporation’s corporate-level strategy. Remember that this is a 6 page paper and as such, you will

need to dig deep. After reading these instructions, replace this blue text with your analysis and

change the font color to black.

Competitive Environment

Analyze the competitive environment to determine the corporation's most significant

competitor (this will require research outside of the course material). Compare their strategies at

each level and evaluate which company you think is most likely to be successful in the long term.

Justify your choice. Hint: read chapters 1 through 10 in the course textbook as they provide a solid

background for this section. Review the Week 1 through 8 Learn readings for supporting content.

Remember that this is a 6 page paper and requires a thorough competitive analysis. Strive for about

a 1 ½ to 2 pages of well-constructed, in-depth analysis in this section. Cite your sources and avoid

the use of direct quotes. After reading these instructions, replace this blue text with your analysis

and change the font color to black.

Market Cycles

Determine whether your choice from Question 3 (Competitive Environment section above)

would differ in slow-cycle and fast-cycle markets. It would be a good idea to briefly explain what

Figures title:6

the slow-cycle and fast-cycle markets are from the textbook (cite your sources) as a short

introduction to your determination. Hint: read Chapter 5 in the course textbook. Remember that

this is a 6-page paper and therefore each section requires a thorough response that demonstrates

your understanding of key concepts covered in the course and your ability to apply them to a real-

world corporation. Cite your sources and avoid the use of direct quotes. After reading these

instructions, replace this blue text with your response and change the font color to black.

Figures title:7

Sources

1. Michael A. Hitt. 2020. Strategic Management: Concepts and Cases: Competitiveness and

Globalization 13th ed. Cengage Learning.

2. Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g. web address)

3. Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g. web address)