You will continue to work on the SWOT analysis or identification of your strategic audit company’s strengths, weaknesses, opportunities, and threats by writing elements about the internal env
You will continue to work on the SWOT analysis or identification of your strategic audit company's strengths, weaknesses, opportunities, and threats by writing elements about the internal environment and its impact on your strategic audit company.
Your Strategic audit company is FedEx. Please review the attached files for background information pertaining to FedEx.
Section IV of the Strategic Audit Report will consist of multiple parts; however, for this module, you will work on three specific parts about corporate culture, marketing, and finance.
Parts of this module's section will allow you to explore your company's current corporate culture and marketing objectives; then you will create an Internal Factor Analysis Summary (IFAS) table for areas of strengths and weaknesses, and finally, you will create a financial data table or 10-K report.
Gaining a firm understanding of the environment currently existing in your company, how they market themselves, and their financial situation will enable you to see what they are doing correctly and what needs to be improved.
Assignment
- Create a written overview of your company's culture. Is it positive or negative, does it align with the organization's objectives, strategies, and policies? Explain your company's marketing goals. Are they clearly stated, consistent with their mission and vision statement, and follow the organizational goals?
2. Complete an Internal Factor Analysis Summary (IFAS) table using the guidelines and instructions in the following documents which can be found within the attachment sections (Internal Factor Analysis Summary Guidelines (DOCX), IFAS Worksheet (DOCX), and IFAS Sample (DOCX)).
3. Review the following guidelines for the SEC Form 10-K Report and complete the blank 10-K template. This will allow you to gain a better understanding of your strategic audit company's financial position.
– SEC Form 10-K Report Example (PDF)
– SEC Form 10-K Report Blank Template (DOCX)
Each of these documents can be found in the attachment section.
Part 1 of your assignment should be one full page in length.
Parts 2 and 3 of your assignment should consist of the completed worksheet and template.
All pages should be double-spaced, with sources cited and referenced using current APA formatting where appropriate.
You should have a total of one full written page and the completed worksheets upon completion of all parts. Compile all pages of your document to submit to this assignment.
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Strategic Audit Report
Student Name
Lecture Name
Course
Date
Strategic Audit Report
History and Background of the company
The selected organization for this discussion is FedEx Corporation. Federal Express Corporation, now known as FedEx, was founded in 1971 by Frederick W. Smith. The company began operations in 1973 with 14 small aircraft and a team of just 500 people. FedEx was created to take advantage of the deregulation of the airline industry (Roadshow, 2019). Prior to this, all airlines were required to use the same rates and routes, which made it difficult for new companies to compete. But with deregulation, FedEx was able to create a more efficient shipping network that quickly gained popularity. Today, FedEx is a global company with over 390,000 employees and a fleet of over 650 aircraft.
The company offers a variety of services, including express shipping, ground shipping, freight, and even printing and copy services. FedEx has been widely successful, due in part to its innovative use of technology. For example, the company was one of the first to use barcodes to track packages. It also developed the first real-time package tracking system, which allowed customers to see exactly where their packages were at all times. In recent years, FedEx has faced some challenges, such as the increasing popularity of e-commerce and the rise of competitor UPS. However, the company has continued to adapt and innovate, making it one of the most successful shipping companies in the world.
What FedEx organization does and who its target audience is
FedEx is a global company that provides transportation, e-commerce, and business services. Its target audience is businesses and individuals who need to ship items domestically and internationally (Dhir, 2019). FedEx Corporation offers a range of services, including transportation, e-commerce, and business services. Its transportation services include air and ground shipping, freight forwarding, and third-party logistics. Its e-commerce offerings include online retail, business-to-business, and business-to-consumer sales. Its business services include printing, copying, and marketing. The company has a wide range of customers, including businesses, government agencies, and individuals. Businesses use FedEx to ship products domestically and internationally. Government agencies use the company's services to send items to military personnel and to ship humanitarian aid. Individuals use FedEx to send items to family and friends.
References
Dhir, S. (2019). Federal Express. In Cases in Strategic Management (pp. 91-105). Springer, Singapore.
Roadshow, N. D. (2019). FedEx Corp.(FDX). Transportation Research, 501, 377-2298.
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College of Business | worldwide.erau.edu
All rights are reserved. The material contained herein is the copyright property of Embry-Riddle Aeronautical University, Daytona Beach, Florida, 32114. No part of this material may be reproduced, stored in a retrieval system or transmitted in any form, electronic, mechanical, photocopying, recording or otherwise without the prior written consent of the University .
External Factor Analysis Summary Worksheet
|
FACTORS |
WEIGHT |
RATING |
WGTD SCORE |
COMMENTS |
|
|
OPPORTUNITIES |
|||||
|
O1 |
Expanding in emerging markets |
0.14 |
2 |
0.28 |
FedEx has the opportunities of expanding in emerging markets in Asia and Latin America to increase sales |
|
O2 |
Focusing on retail e-commerce |
0.20 |
1 |
0.20 |
FedEx has the opportunity of leveraging on the growing demand for delivery in e-commerce (Degirmenci, 2022). |
|
O3 |
Innovation |
0.13 |
3 |
0.39 |
The company has the opportunity of expanding its innovation to tap into technologies such as Blockchain (Natarajan & Katina, 2021). |
|
O4 |
Portfolio diversification |
0.10 |
5 |
0.50 |
With the growth in online retailing FedEx can capital ion this to expand its portfolio |
|
O5 |
Expansion through merger and acquisition |
0.05 |
9 |
0.45 |
This strategy is good for FedEx to penetrate into new markets. |
|
THREATS |
|||||
|
T1 |
Unstable fuel prices |
0.09 |
6 |
0.54 |
The volatility in the global fuel prices leads to increase in the operational costs and reduces the profitability |
|
T2 |
High competition from online giants such as Amazon |
0.11 |
4 |
0.44 |
FedEx is facing high competition especially from online retail giants such as Amazon. This competition is likely to affect the market share of the company and reduce profitability |
|
T3 |
Trade tensions between the US and China |
0.06 |
8 |
0.48 |
The trade war between the US and China has imposed great threat to FedEx as China is a big market for the company’s services |
|
T4 |
The looming global recession and high inflation |
0.08 |
7 |
0.56 |
The looming economic meltdown and high inflation is of great concern to FedEx since it will affect demand of products and services of the company |
|
T5 |
Strong labor laws |
0.04 |
10 |
0.4 |
Most governments in which FedEx operates have focused on protecting the employees’ rights. There with huge operations and many employees FedEx may incur huge cost |
|
TOTAL SCORES |
1.00 |
4.24 |
References
Degirmenci, C. (2022). The Role of Logistics in Global Value Chains: Case of Mars Logistics Company (Doctoral dissertation, Mykolo Romerio universitetas).
https://vb.mruni.eu/object/elaba:116902616/
Natarajan, G., Ng, E. H., & Katina, P. F. (2021). BLOCKCHAIN TECHNOLOGY AND DIGITAL SUPPLY CHAINS: TOWARDS REVOLUTIONIZING THE INDUSTRY OF THE FUTURE.
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College of Business | worldwide.erau.edu
All rights are reserved. The material contained herein is the copyright property of Embry-Riddle Aeronautical University, Daytona Beach, Florida, 32114. No part of this material may be reproduced, stored in a retrieval system or transmitted in any form, electronic, mechanical, photocopying, recording or otherwise without the prior written consent of the University .
Internal Factor Analysis Summary Guidelines
Here are the guidelines for completing the IFAS table.
External Factors (Column 1)
· Select five strategic opportunities and five strategic threats facing your selected strategic audit company.
· List each of these factors as either opportunities or threats in the appropriate column in the IFAS table.
· Provide a detailed description of each factor.
· If outside information is used in the comments section, then it must be cited and referenced correctly in APA format.
Weight (Column 2)
· The total weight for all of the factors should be 1.00.
· Decide how strategic each of the ten factors is in comparison to each other. As an example, a factor might have a high strategic significance for your company with a weight ranging from .15 to .20. On the other hand, a factor may have little in the way of strategic significance, when compared to the other nine factors, and might have a weight of .05.
Rating (Column 3)
· In this column you are to rate how effective the firm has been in meeting the opportunities and threats, with 5 being the top score for any factor. As an example, if you feel a firm is doing a super job of moving into Asia then give a rating of 5.0.
Weighted Score (Column 4)
· Now multiple the scores you have in Columns 2 and 3 for each factor.
· This will produce a weighted score for each factor.
Comments (Column 5)
· Provide a detailed description reflecting why you gave the rating for each factor.
· If outside information is used in the comments section, then it must be cited and referenced correctly in APA format.
Total Scores
· At the bottom of the matrix record the totals of the Weight Score (Column 2), and Weighted Score (Column 4).
· The Total Weighted Score should indicate how effective your firm has been in handling its opportunities and threats.
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College of Business | worldwide.erau.edu
All rights are reserved. The material contained herein is the copyright property of Embry-Riddle Aeronautical University, Daytona Beach, Florida, 32114. No part of this material may be reproduced, stored in a retrieval system or transmitted in any form, electronic, mechanical, photocopying, recording or otherwise without the prior written consent of the University .
Internal Factor Analysis Summary Guidelines
|
FACTORS |
WEIGHT |
RATING |
WGTD SCORE |
COMMENTS |
|
|
STRENGHTS |
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|
S1 |
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|
S2 |
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S3 |
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S4 |
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S5 |
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WEAKNESSES |
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W1 |
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W2 |
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W3 |
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W4 |
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W5 |
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TOTAL SCORES |
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INTERNAL FACTOR ANALYSIS SUMMARY (IFAS) – Microsoft Corporation Page 2 of 4
|
FACTORS |
WEIGHT |
RATING |
WGTD SCORE |
COMMENTS |
|
|
STRENGHTS |
|||||
|
S1 |
Windows and Windows Live |
.15 |
4.5 |
.675 |
Windows & Windows Live Division offerings consist of the Windows 7 and Windows 8 operating system, software and services through Windows Live, and PC hardware products. Windows operating system has been bedrock of Microsoft corporations, and has consistently fended off and serious competition from the industry and has been clear leader for personal computing sector (Jones, 2018). |
|
S2 |
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