Explain the process of selecting an appropriate segmentation approach and deciding which customer segments to target for marketing activities Explain how targeting influences each element o
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In 500 words using APA format (remember not to exceed the threshold of 15% similarity score in turinitin) explain the following:
- Explain the process of selecting an appropriate segmentation approach and deciding which customer segments to target for marketing activities
- Explain how targeting influences each element of the marketing mix
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