There are two purposes for this assignment: (1) illustrate the process by which one uses the Subtraction Method to encourage new product innovation
This team assignment will be started in Unit 4 in your group discussion with the final presentation submitted in Unit 5. There are two purposes for this assignment: (1) illustrate the process by which one uses the Subtraction Method to encourage new product innovation; (2) use the management and communications tools you have been learning about to work effectively in a creative virtual team setting.
Instructions:
Read the “Less Is More: How Industry Giants Like Apple and Philips Really Innovate” case study. Working in your group discussion forum, complete the following:
• Set up your team structure:
o Decide on a team name.
o Select a leader who will assume the following responsibilities:
? Moderate the discussion and monitor team efforts to remain on task.
? Submit the group’s work for the group assignment.
o Assign tasks and responsibilities to team members:
? Recorder – summarize group discussions/exercise in a document shared with the group.
? Reporter –finalizes the deliverable which may be a PowerPoint with notes, voice over narration and creative elements using creative software such as Prezi, audio, video, or other selected creative presentation functions.
o Set a schedule/timeline for completion of project work requirements.
• Analyze the case study by applying the Subtraction Method:
o Generate a list of the most common laundry detergents.
o Identify the key component of laundry detergent.
o Identify the function of that component.
o Remove the component.
o Visualize the resulting form of the product.
o Consider whether there are needs that a detergent without the removed component might fulfill.
o Consider whether there are any obstacles to overcome in implementing the new product.
o Present the ideas and discuss the possible new products that might emerge from this process.
o Select and describe one real world product not mentioned in the case that grew out of application of the Subtraction Method.
• Develop a creative presentation using a medium of your choice to share your team findings.
Requirements:
• Include notes or voice over to elaborate major ideas and clarify points presented.
• Include a References list in APA format.
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