There are determined by age, income, education, gender, occupation, customs and traditions as well as culture.
There are determined by age, income, education, gender, occupation, customs and traditions as well as culture.
2. It is the additional satisfaction that an individual derives from consuming an extra unit of a good or service.
3. There are those which men may do without, but which are used to contribute to his comfort and well-being.
4. It is a measure of the welfare we gain from the consumption of goods and services, or a measure of the benefits that we derive from the exchange of goods.
5. It refers to anything that provides satisfaction to the needs, wants, and desires of the consumer.
6. There are any intangible economic activities (such as hairdressing, catering, insurance, banking, telecommunications, etc.), that likewise contribute directly or indirectly to the satisfaction of human wants.
7. It states that as a consumer gets more satisfaction in the long-run, he experiences a decline in his satisfaction for goods and services.
8. There are goods that satisfy the basic needs of man.
9. It is the total satisfaction that a consumer derives from the consumption of a given quantity of a good or service in a particular time period.
10. It involves the use and disposal of products as well as the study of how they are purchased. 11-15. Maslow's hierarchy of needs identifies the basic priorities of every consumer:
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