The purpose of this assignment is to analyze the goals, strategy, and revenue outlook of the group’s chosen publicly traded company.
The purpose of this assignment is to analyze the goals, strategy, and revenue outlook of the group’s chosen publicly traded company.
Case Study Instructions: Overall
Throughout this course, your group will prepare a comprehensive 2,500-word financial analysis (excluding tables, figures, and addenda) of a chosen company following the nine-step assessment process detailed in Assessing a Company’s Future Financial Health. This analysis will be composed of four separate component assignments introduced in Topics 1, 3, 5, and 7.
Select a publicly traded company that receives extensive analyst coverage (e.g., Apple, GE, Southwest Airlines, Walgreen’s, Exxon Mobil). Ensure that there exists sufficient accessible and financially oriented material about your company to complete this project. The more information available, the easier it will be to perform the financial analysis. Submit the name of the company to your instructor for approval. Note: This step will need to be finalized prior to completing the assignment detailed below, so it is in the best interest of your group to select and obtain approval as soon as possible.
Review the material Assessing a Company’s Future Financial Health for an overview of the nine steps of a corporate financial analysis. As your group moves through these nine steps in conducting an analysis, you will research the market at each step for relevant data on your chosen company, including analyst reports, market information, and comparisons to competitors within the industry. Disclose all assumptions you are making in the case study (e.g., revenue growth projections, expense controls) and provide supporting reasons and evidence behind those assumptions. As your case study analysis develops over the span of the course, you will synthesize the research data and outcomes of the nine-step assessment process to assess the long-term financial health of the chosen company.
It may also be helpful to review Case Study Components 2, 3, and 4 (in Topics 3, 5, and 7, respectively) to set expectations for what the subsequent project components will entail.
Component 1 – Part 1
For this part of the assignment, your group will write a 500-word analysis of your chosen company based on the first two steps of the nine-step assessment process.
Step 1: Analysis of Fundamentals: Goals and Strategy
Step 2: Analysis of Fundamentals: Revenue Outlook
Prepare this part of the assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
You are required to submit this part of the assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.
Component 1 – Part 2
For this part of the assignment, your group will create a PowerPoint presentation of 5-10 slides summarizing the results from Component 1 – Part 1.
While APA style is not required for the body of this part of the assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
You are not required to submit this part of the assignment to LopesWrite.
General Requirements
You will be required to resubmit this assignment, revised to incorporate all instructor feedback, along with the other three component assignments as one comprehensive submission in Topic 8. To save time later in the course, consider addressing any feedback soon after this assignment has been graded and returned to you.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion
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