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November 12, 2022

The major activity in strategic planning is business portfolio analysis, whereby management evaluates the products and businesses that make up the company.

Question 1The major activity in strategic planning is business portfolio analysis, whereby management evaluates the products and businesses that make up the company.

True

False

Question 2On the BCG matrix, “question marks” are high-growth, high-share businesses or products.

True

False

Question 3Market penetration involves offering modified or new products to current markets.

True

False

Question 4Market development involves company growth by identifying and developing new market segments for current company products.

True

False

Question 5An American airline company started a grocery chain in Australia. This is an example of product development.

True

False

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