Provide an example of your interpretation of a business strategy and how it is used either at a company where you work or have previously worked. I

Provide an example of your interpretation of a business strategy and how it is used either at a company where you work or have previously worked. Illustrate your answer with examples. In your opinion, was the described business strategy successful in achieving its stated goals? Why, or why not?

MBA5841 Strategic Marketing

Unit 2 Discussion

Select a company or brand/business you are familiar with or find interesting. What field of business marketing is this company in? Look at its direct and indirect competitors. In what category (or categories) are its most relevant competitors? Discuss your findings with the class.

MBA5841 Strategic Marketing

Unit 3 Discussion

Sometimes, a company focuses on too many customers. Is this a good thing? Do you believe it compromises their strategic success? Why, or why not? What changes do you recommend to be made?

MBA5841 Strategic Marketing

Unit 4 Discussion

You work for a major clothing retailer that is on track to miss its financial targets this year, and your CEO wants to cut costs by reducing the marketing budget next quarter. How would you argue against this? List two solutions that you feel would help with the marketing budget. Do you believe this will sway the CEO in his or her decision? Why, or why not?

MBA5841 Strategic Marketing

Unit 5 Discussion

Imagine yourself as an entrepreneur. Choose an industry in which you would like to compete with the product you select. If you were conducting your SWOT (strengths, weaknesses, opportunities, threats) analysis, what opportunities do you believe are available within the target market segments you chose? Why are these opportunities available? What strategies would you develop to counter larger, more established companies’ competition? Explain your rationale.

MBA5841 Strategic Marketing

Unit 6 Discussion

As described in your textbook, brand equity provides both value to the customer and value to the company. How do you believe this comparison can add valuable benefits to both? Why, or why not?

MBA5841 Strategic Marketing

Unit 7 Discussion

As a company grows and expands, so can its brand offerings; however, not all brands are typically a success, especially over the long-term. As a company’s marketing manager, discuss what steps you would take to ensure the company did not have too many brands. Why? Share your findings with the class.

MBA5841 Strategic Marketing

Unit 8 Discussion

Discuss how you can apply the concepts learned in this course to your current or future career. How might the lessons you have learned positively impact your career success?

Optional: Many brands that have gone global have found that international markets now comprise most of their annual increased growth. What are some of the challenges and advantages you see in developing and implementing a global brand strategy? Explain.