Market segmentation is the process of seeking fewer customers and reduced demand for profit maximization only.

Question 1Market segmentation is the process of seeking fewer customers and reduced demand for profit maximization only.

True

False

Question 2The selling concept holds that consumers will not buy enough of the firm’s products unless the firm undertakes a large-scale selling and promotion effort.

True

False

Question 3An organization’s department follows a customer-centered sense-and-respond philosophy. The department is most likely practicing the product concept.

True

False

Question 4The production concept and the product concept are marketing management orientations that are more likely to lead to marketing myopia.

True

False

Question 5The societal marketing concept calls on marketers to balance consumer wants and desires, company profits, and society’s interests.

True

False

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