If you were a finance leader in a business organization, how would you apply the concept of risk and return in your daily decision-making processes?

DQ1 If you were a finance leader in a business organization, how would you apply the concept of risk and return in your daily decision-making processes? How might you explain the concept of risk vs. return trade-off during a shareholders’ meeting? How would a proposed initiative to diversify current holdings factor into the discussion about total risk for the organization? Explain.

DQ2 Describe the logic underlying the use of target weights to calculate the weighted average cost of capital (WACC) and compare this approach with the use of historical weights. Which is the preferred weighting scheme and why? Support your rationale with at least one citation from the literature.