Deconstruct the information communicated by the persona of the architect
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Get it written →Deconstruct the information communicated by the persona of the architect:
Observe the architect while they are speaking and respond to the following questions.
What is the architect wearing?
What does their clothing say about them? How is their clothing typical for an architect?
How are they standing or sitting – casual, formal?
Do they project an aura of importance/intelligence/concern for issues?
Are they engaging – how do they engage you – are they funny, fascinating?
How does the audience react to them while they are talking?
architect’s words
Who is the target audience of the talk – specifically architects or a broader audience?
Is the audience the same for this Ted talk as for the review you read?
Who are the people commenting on the talk? are they supporting or criticising the architect?
Is there enough material in the talk to understand the whole of the architect’s work or just one project? Is the information more relevant than the information in the review?
Do you learn anything useful about the architect from the piece – is their personality different to how you imagined?
What other information do you need to understand the architect’s involvement in the project/s discussed – did they answer any questions you may have previously had or have they raised more?
How does seeing and hearing the architect speak influence your opinion of the architect and their architecture? Does this differ from when you read the review and heard only the voice of the reviewer?
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