Contemporary Law Office Management
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Marketing
What is the difference between a law firm’s marketing plan and its mission statement?
Suppose you need to hire a real estate lawyer to conduct a house closing. You’ve located two prospective lawyers whose qualifications seem to be comparable, but one is listed in “Best Lawyers” and the other is not. Would this fact alone drive your decision on which lawyer to hire? What are some possible reasons to hire the lawyer who is not listed in Best Lawyers?
What is the difference between a firm’s brochure and its newsletter?
Compare the information about users accessible on LinkedIn and on Facebook. Which site do you think is a better marketing tool?
Suppose your firm specializes in energy law. On what Web sites would you place a firm advertisement? Why?
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