Clean hands save lives

(A) “Clean hands save lives”

For this problem, I’d like you to review the Center for Disease Control (CDC) website that provides promotional materials for the “Handwashing: Clean Hands Save Lives” campaign. While this seems quite topical given the current pandemic, this campaign has been going for several years now. The URL for the page with promotional materials follows:

https://www.cdc.gov/handwashing/materials.html

Using your knowledge of audience, rhetorical appeals, document design, and information structure, discuss in around 3hundred-4 hundred words how the CDC packages materials on this site. I’d like you to first give a line or two on their general approach, then use the following talking points to organize your response:

Give an example of a particular audience they are trying to reach (think carefully about purpose, and avoid responses like “anyone” or “general public”);

Discuss how they communicate with that audience using rhetorical appeals (ethos, pathos, logos);

Discuss the document design features they employ to reach that audience;

Tell me why you think they structure and package versions/variations of documents the way they do (including “re-mediation” of content into different media types), and how you think this packaging/reuse affects the reach and rhetorical impact of their message.

Remember that I’m looking for some discussion of all of the above points in your response. That’s how I’ll evaluate your submission.

(B) Reuse revision

Below you’ll find some less-than-ideal examples of content reuse. For each instance, use the terms from Rockley (2003) to identify the probable type of reuse (opportunistic / systemic) and the probable user option for reuse (locked / derivative / nested). Then, in one or two sentences, critique their reuse of content and suggest an improvement.

(1) A report card given to a high school student has the following at the bottom of the page:

Instructor comments:

23A – Student was punctual and attentive in class or study hall

64C.2 – HE OR SHE HAS A POSITIVE ATTITUDE

(2) Paragraph from two versions of a brochure written by an employee at an acute care facility where patients recover from surgery:

Your stay at our hospital Your parent’s stay at our hospital snOur staff is 100% committed to your comfort while you are here. You can choose from a variety of nutritious meals, Our staff is 100% committed to your there is an entertainment room that parent’s comfort while you are here. He or regularly screens movies for your she can choose from a variety of nutritious enjoyment", and our staff will treat you with meals, there is an entertainment room that courtesy and kindness as if they were part regularly screens movies for his or her of your own family. enjoyment*, and our staff will treat your parent with courtesy and kindness as if they were part of your own family. "provided your mobility allows you to sit in a chair for three hours at a time "provided your parent’s mobility allows him or her to sit in a chair for three hours at a time

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