After reviewing Chapter 6 of the course text, some businesses seek to protect themselves from negative online reviews by slipping non-disparagement clauses into their terms of service.
Online Review Report
After reviewing Chapter 6 of the course text, some businesses seek to protect themselves from negative online reviews by slipping non-disparagement clauses into their terms of service. Then, in some cases, they sue the authors of negative posts. Lawmakers have taken note, and a new law might void such statements in small print. For this assignment:
Write a paper (1–2 pages) that answers the following questions:
Is trying to silence online reviewers fair?
Are businesses within their rights to protect from illegitimate, damaging complaints?
Select a review site of your choice (like Yelp or Google), and find an example of a negative review where the business replied to the comment. List both the review and the response in your paper.
Critique the response from the business using your knowledge of business messages. How did the business respond?
Rewrite the response from the business so that it follows what you have learned about appropriate business messaging.
This assignment should be in current APA Style with both a title page and a reference list that includes all of the sources used. At least two scholarly sources should be used (your textbook can be one of the sources).
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